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Portrait of a woman with digital abstract effects and color overlays
Portrait of a woman with digital abstract effects and color overlays

the next brand
is your's

the next brand
is your's

the next brand
is your's

stop dreaming, start doing

stop dreaming, start doing

stop dreaming, start doing

Less pitch decks, more action We assemble products that ship

Less pitch decks, more action We assemble products that ship

Make Contact

Make Contact

Make Contact

Make Contact

Make Contact

Make Contact

where we work

INDUSTRY:

Product, Trade & Venture

location:

Asia | Americas

Pulling people, products, and factories together to build brands that are wonderful, useful, and quietly ambitious

where we work

INDUSTRY:

Product, Trade & Venture

location:

Asia | Americas

Pulling people, products, and factories together to build brands that are wonderful, useful, and quietly ambitious

01

01

Sembl is an independent product and trade studio working between Asia and North America, developing brands and businesses focused on products for the places we live in, the spaces around them, and the things we use every day

Sembl is an independent product and trade studio working between Asia and North America, developing brands and businesses focused on products for the places we live in, the spaces around them, and the things we use every day

Sembl is an independent product and trade studio working between Asia and North America, developing brands and businesses focused on products for the places we live in, the spaces around them, and the things we use every day

02

02

We love the things you hate

Sembl moves quietly. Most projects begin as conversations with dreamers, operators, or manufacturers who want to do something specific. Enter a new market, stand up a new brand, or move from OEM to owning the relationship with the customer.

/01

market research

Person sitting in a modern office in front of a wall covered with notes and sketches.

We go beyond “nice-to-know” and focus on decision-grade insight that you can act on next week, not next year. Every finding is translated into clear moves for your product roadmap, messaging, and sales playbook so nothing dies in an idea.

#

DataBeforeDrama

#

SurveySays

/01

market research

Person sitting in a modern office in front of a wall covered with notes and sketches.

We go beyond “nice-to-know” and focus on decision-grade insight that you can act on next week, not next year. Every finding is translated into clear moves for your product roadmap, messaging, and sales playbook so nothing dies in an idea.

#

DataBeforeDrama

#

SurveySays

/01

market research

Person sitting in a modern office in front of a wall covered with notes and sketches.

We go beyond “nice-to-know” and focus on decision-grade insight that you can act on next week, not next year. Every finding is translated into clear moves for your product roadmap, messaging, and sales playbook so nothing dies in an idea.

#

DataBeforeDrama

#

SurveySays

/02

product design

Creative workspace with large windows and a wall full of inspiration boards.

We start with the problem, not the feature list, then co-design solutions with the people who will actually make them. From early concepts to final prototypes, we stress-test usability, value, and differentiation before you commit. The result is product design that feels obvious to your customer and scary to your competitors.

#

BuiltForHumans

#

PixelsToProducts

/02

product design

Creative workspace with large windows and a wall full of inspiration boards.

We start with the problem, not the feature list, then co-design solutions with the people who will actually make them. From early concepts to final prototypes, we stress-test usability, value, and differentiation before you commit. The result is product design that feels obvious to your customer and scary to your competitors.

#

BuiltForHumans

#

PixelsToProducts

/02

product design

Creative workspace with large windows and a wall full of inspiration boards.

We start with the problem, not the feature list, then co-design solutions with the people who will actually make them. From early concepts to final prototypes, we stress-test usability, value, and differentiation before you commit. The result is product design that feels obvious to your customer and scary to your competitors.

#

BuiltForHumans

#

PixelsToProducts

/03

sourcing & manufacturing

Laptop on a clean desk next to modern decor.

We help you stand up a resilient supply base instead of a fragile chain of cheapest bids. That means qualifying the right partners, tightening specs and tolerances, and building in clear SLAs so quality is repeatable, not a one-off win. You get cost control, predictable lead times, and a production engine that can actually keep up with demand.

#

MakersGonnaMake

#

BuiltNotBought

/03

sourcing & manufacturing

Laptop on a clean desk next to modern decor.

We help you stand up a resilient supply base instead of a fragile chain of cheapest bids. That means qualifying the right partners, tightening specs and tolerances, and building in clear SLAs so quality is repeatable, not a one-off win. You get cost control, predictable lead times, and a production engine that can actually keep up with demand.

#

MakersGonnaMake

#

BuiltNotBought

/03

sourcing & manufacturing

Laptop on a clean desk next to modern decor.

We help you stand up a resilient supply base instead of a fragile chain of cheapest bids. That means qualifying the right partners, tightening specs and tolerances, and building in clear SLAs so quality is repeatable, not a one-off win. You get cost control, predictable lead times, and a production engine that can actually keep up with demand.

#

MakersGonnaMake

#

BuiltNotBought

/04

logistics

Two colleagues collaborating over paperwork at an office desk, with plants in the background.

We treat logistics as a strategic lever, not an afterthought once everything is already late. We map your end-to-end flow, identify the real bottlenecks, and redesign for shorter lead times, fewer handoffs, and better on-time performance. The outcome is a cleaner network that your team can manage without heroics.

#

LogisticsLegends

/04

logistics

Two colleagues collaborating over paperwork at an office desk, with plants in the background.

We treat logistics as a strategic lever, not an afterthought once everything is already late. We map your end-to-end flow, identify the real bottlenecks, and redesign for shorter lead times, fewer handoffs, and better on-time performance. The outcome is a cleaner network that your team can manage without heroics.

#

LogisticsLegends

/04

logistics

Two colleagues collaborating over paperwork at an office desk, with plants in the background.

We treat logistics as a strategic lever, not an afterthought once everything is already late. We map your end-to-end flow, identify the real bottlenecks, and redesign for shorter lead times, fewer handoffs, and better on-time performance. The outcome is a cleaner network that your team can manage without heroics.

#

LogisticsLegends

03

03

WHY CHOOSE sembl®

Our advantages come down to moving fast, owning the whole journey, and delivering impact you can measure. You work directly with operator-level experts who understand how decisions play out on the ground

OUR ADVANTAGES

01

Speed &

Clarity

01

Speed &

Clarity

01

Speed &

Clarity

02

End‑to‑End

Execution

02

End‑to‑End

Execution

02

End‑to‑End

Execution

03

Operator‑Level

Expertise

03

Operator‑Level

Expertise

03

Operator‑Level

Expertise

04

Measurable Business

Impact

04

Measurable Business

Impact

04

Measurable Business

Impact

04

04

kookabe

By keeping design clean and the construction smart, Kookabe delivers the details that usually push you into “aspirational” territory—powder‑coated frames, resilient fabrics, thoughtful joinery—at a number that still leaves room for a vacation

Date:

2025

Date:

2025

Date:

2025

Industry:

Retail & E-commerce

Industry:

Retail & E-commerce

Industry:

Retail & E-commerce

Challenge:

Large MOQ over a large design set

Challenge:

Large MOQ over a large design set

Challenge:

Large MOQ over a large design set

Sometimes that means sourcing, packaging, and compliance work. Sometimes it means brand, channel strategy, and go-to-market. Often it is a mix of all of the above, done in small, testable steps.

Sometimes that means sourcing, packaging, and compliance work. Sometimes it means brand, channel strategy, and go-to-market. Often it is a mix of all of the above, done in small, testable steps.

Sometimes that means sourcing, packaging, and compliance work. Sometimes it means brand, channel strategy, and go-to-market. Often it is a mix of all of the above, done in small, testable steps.
Abstract perspective view of two parallel walls with glowing lines, creating a futuristic and geometric effect.
0×

Faster decisons

0×

Faster decisons

0×

Faster decisons

0%

Less Stress

0%

Less Stress

0%

Less Stress

+0%

Better ROI on your time

+0%

Better ROI on your time

+0%

Better ROI on your time

04

Easy first step

04

Easy first step

Think big, start small

Unreasonably serious about making stuff

Blurred black&white background
Blurred black&white background

05

05

The team

oporations

Portrait of a young man with short hair, wearing a dark t-shirt, against a plain background.

"The Boss"

20 years | Design & Fabrication

Dreamer

Team Bulder

Small Tasks

oporations

Portrait of a young man with short hair, wearing a dark t-shirt, against a plain background.

"The Boss"

20 years | Design & Fabrication

Dreamer

Team Bulder

Small Tasks

Brand

Portrait of a woman with straight long hair, in a dark t-shirt, set against a neutral backdrop.

"The Cook"

15 Years | brand + Desiign

pixie dust

in office

spotify tunes

Brand

Portrait of a woman with straight long hair, in a dark t-shirt, set against a neutral backdrop.

"The Cook"

15 Years | brand + Desiign

pixie dust

in office

spotify tunes

Product + Logistics

Portrait of a man with short dark hair and a trimmed beard, dressed in a dark shirt, on a simple background.

"The oracle"

15 Years | supply chain & logistics

organization

excel sheets

social things

Product + Logistics

Portrait of a man with short dark hair and a trimmed beard, dressed in a dark shirt, on a simple background.

"The oracle"

15 Years | supply chain & logistics

organization

excel sheets

social things

everything else

Portrait of a woman with long, smooth hair swept to the side, in a dark t-shirt, on a plain background.

"The Twins"

literally - everything else

the task

the thing

+ more

everything else

Portrait of a woman with long, smooth hair swept to the side, in a dark t-shirt, on a plain background.

"The Twins"

literally - everything else

the task

the thing

+ more

oporations

Portrait of a young man with short hair, wearing a dark t-shirt, against a plain background.

"The Boss"

20 years | Design & Fabrication

Dreamer

Team Bulder

Small Tasks

Brand

Portrait of a woman with straight long hair, in a dark t-shirt, set against a neutral backdrop.

"The Cook"

15 Years | brand + Desiign

pixie dust

in office

spotify tunes

Product + Logistics

Portrait of a man with short dark hair and a trimmed beard, dressed in a dark shirt, on a simple background.

"The oracle"

15 Years | supply chain & logistics

organization

excel sheets

social things

everything else

Portrait of a woman with long, smooth hair swept to the side, in a dark t-shirt, on a plain background.

"The Twins"

literally - everything else

the task

the thing

+ more

Sembl does a small number of things with a small number of people. If you are a dreamer, oporator or manufacturer who wants to build something specific, send a note.

Sembl does a small number of things with a small number of people. If you are a dreamer, oporator or manufacturer who wants to build something specific, send a note.

Soft abstract gradient with white light transitioning into purple, blue, and orange hues
Soft abstract gradient with white light transitioning into purple, blue, and orange hues
Young woman in a white shirt with a colorful gradient print, against a plain background.

Ken Sharpe

Founder & coffee addict

Sembl Group is led by Ken Sharpe, an entrepreneur and founder with experience in design and fabrication, import/export, and brand building across North America. Ken splits his time between Asia and North America to stay close to both factories and markets. He has studied at Stanford Graduate School of Business and has spent the last several years building ventures that sit at the intersection of supply chains and brand.

Companies we have founded — Or worked with

Past projects

AL13

2025

Founder | AL13® is a leading innovator of patented aluminum cladding systems. AL13® has an extensive North American dealer network with over 200+ dealer locations. AL13® turned a proprietary service into a premium product.

Read more

Read more

Diamond Stairs

2025

Design & Fabrication | The universal cantilevered stair kit provides a sleek, modern solution for a wide range of installation scenarios and construction types. This benchmark design kit exemplifies our commitment to combining modern design with functionality.

Read more

Read more

Supermod

2025

Founder | Supermod redefined construction with a steel framing system. We’re talking CNC computer aided tech for producing cold-formed steel frames across all our projects. we’re delivering cost-effective solutions that don’t just meet standards—they set new ones.

Read more

Read more

Kookabe

2025

Founder | Kookabe: dont be boring. We design usable housewares and outdoor furniture that make your space feel less “hotel lobby” with pieces that are relaxed, durable, and made to live in, not just looked at.

Read more

Read more

kafe

2025

Norse Star Collective came to us before peak season with a simple request: remove the busywork that slows support and frustrates customers. Weekly reporting also ate half a day and rarely arrived in time to guide decisions.

Read more

Read more

SMPL

2024

Norse Star Collective came to us before peak season with a simple request: remove the busywork that slows support and frustrates customers. Weekly reporting also ate half a day and rarely arrived in time to guide decisions.

Read more

Read more

Young woman in a white shirt with a colorful gradient print, against a plain background.

Ken Sharpe

Founder & coffee addict

Sembl Group is led by Ken Sharpe, an entrepreneur and founder with experience in design and fabrication, import/export, and brand building across North America. Ken splits his time between Asia and North America to stay close to both factories and markets. He has studied at Stanford Graduate School of Business and has spent the last several years building ventures that sit at the intersection of supply chains and brand.

Companies we have founded — Or worked with

Past projects

AL13

2025

Founder | AL13® is a leading innovator of patented aluminum cladding systems. AL13® has an extensive North American dealer network with over 200+ dealer locations. AL13® turned a proprietary service into a premium product.

Read more

Read more

Diamond Stairs

2025

Design & Fabrication | The universal cantilevered stair kit provides a sleek, modern solution for a wide range of installation scenarios and construction types. This benchmark design kit exemplifies our commitment to combining modern design with functionality.

Read more

Read more

Supermod

2025

Founder | Supermod redefined construction with a steel framing system. We’re talking CNC computer aided tech for producing cold-formed steel frames across all our projects. we’re delivering cost-effective solutions that don’t just meet standards—they set new ones.

Read more

Read more

Kookabe

2025

Founder | Kookabe: dont be boring. We design usable housewares and outdoor furniture that make your space feel less “hotel lobby” with pieces that are relaxed, durable, and made to live in, not just looked at.

Read more

Read more

kafe

2025

Norse Star Collective came to us before peak season with a simple request: remove the busywork that slows support and frustrates customers. Weekly reporting also ate half a day and rarely arrived in time to guide decisions.

Read more

Read more

SMPL

2024

Norse Star Collective came to us before peak season with a simple request: remove the busywork that slows support and frustrates customers. Weekly reporting also ate half a day and rarely arrived in time to guide decisions.

Read more

Read more

Young woman in a white shirt with a colorful gradient print, against a plain background.

Ken Sharpe

Founder & coffee addict

Sembl Group is led by Ken Sharpe, an entrepreneur and founder with experience in design and fabrication, import/export, and brand building across North America. Ken splits his time between Asia and North America to stay close to both factories and markets. He has studied at Stanford Graduate School of Business and has spent the last several years building ventures that sit at the intersection of supply chains and brand.

Companies we have founded — Or worked with

AL13

2025

Founder | AL13® is a leading innovator of patented aluminum cladding systems. AL13® has an extensive North American dealer network with over 200+ dealer locations. AL13® turned a proprietary service into a premium product.

Read more

Read more

Diamond Stairs

2025

Design & Fabrication | The universal cantilevered stair kit provides a sleek, modern solution for a wide range of installation scenarios and construction types. This benchmark design kit exemplifies our commitment to combining modern design with functionality.

Read more

Read more

Supermod

2025

Founder | Supermod redefined construction with a steel framing system. We’re talking CNC computer aided tech for producing cold-formed steel frames across all our projects. we’re delivering cost-effective solutions that don’t just meet standards—they set new ones.

Read more

Read more

Kookabe

2025

Founder | Kookabe: dont be boring. We design usable housewares and outdoor furniture that make your space feel less “hotel lobby” with pieces that are relaxed, durable, and made to live in, not just looked at.

Read more

Read more

kafe

2025

Norse Star Collective came to us before peak season with a simple request: remove the busywork that slows support and frustrates customers. Weekly reporting also ate half a day and rarely arrived in time to guide decisions.

Read more

Read more

SMPL

2024

Norse Star Collective came to us before peak season with a simple request: remove the busywork that slows support and frustrates customers. Weekly reporting also ate half a day and rarely arrived in time to guide decisions.

Read more

Read more

06

06

FAQ

01

Cool website - Now what?

Send us a note with what you want and what’s broken. We’ll give you an unvarnished take on what’s possible, what’s a fantasy, and the shortest path to a product that actually makes you money - not just compliments.

02

Can I meet "The Twins"

We have never even met the twins. Called in when it has to be quiet, clean, and right the first time. minimal chatter, maximum precision, and no loose ends when they’re done. Every angle mapped, every ‘what if’ covered, so the execution looks effortless

03

When should I start?

"What you want, the product you seek, is on the other side of the work you’re avoiding"

04

Do you take on any project?

No. We don’t take on any work. If we’re going to do this, we need to be as obsessed with your idea as you are. If we don’t feel that, you should fire us before you hire us. This is a partnership, not a vending machine - if we’re not both a little in love and a little scared, it’s a bad fit.

04

this sounds expensive... Is it expensive?

Well, it’s not free. But it’s a lot cheaper than spending a year flailing around, duct‑taping solutions together while you watch your bank account slowly bleed out from avoidable mistakes. You can pay a bit up front for a real process, or you can pay a lot more in tuition to the school of “let’s see what happens.”

01

Cool website - Now what?

Send us a note with what you want and what’s broken. We’ll give you an unvarnished take on what’s possible, what’s a fantasy, and the shortest path to a product that actually makes you money - not just compliments.

02

Can I meet "The Twins"

We have never even met the twins. Called in when it has to be quiet, clean, and right the first time. minimal chatter, maximum precision, and no loose ends when they’re done. Every angle mapped, every ‘what if’ covered, so the execution looks effortless

03

When should I start?

"What you want, the product you seek, is on the other side of the work you’re avoiding"

04

Do you take on any project?

No. We don’t take on any work. If we’re going to do this, we need to be as obsessed with your idea as you are. If we don’t feel that, you should fire us before you hire us. This is a partnership, not a vending machine - if we’re not both a little in love and a little scared, it’s a bad fit.

04

this sounds expensive... Is it expensive?

Well, it’s not free. But it’s a lot cheaper than spending a year flailing around, duct‑taping solutions together while you watch your bank account slowly bleed out from avoidable mistakes. You can pay a bit up front for a real process, or you can pay a lot more in tuition to the school of “let’s see what happens.”

01

Cool website - Now what?

Send us a note with what you want and what’s broken. We’ll give you an unvarnished take on what’s possible, what’s a fantasy, and the shortest path to a product that actually makes you money - not just compliments.

02

Can I meet "The Twins"

We have never even met the twins. Called in when it has to be quiet, clean, and right the first time. minimal chatter, maximum precision, and no loose ends when they’re done. Every angle mapped, every ‘what if’ covered, so the execution looks effortless

03

When should I start?

"What you want, the product you seek, is on the other side of the work you’re avoiding"

04

Do you take on any project?

No. We don’t take on any work. If we’re going to do this, we need to be as obsessed with your idea as you are. If we don’t feel that, you should fire us before you hire us. This is a partnership, not a vending machine - if we’re not both a little in love and a little scared, it’s a bad fit.

04

this sounds expensive... Is it expensive?

Well, it’s not free. But it’s a lot cheaper than spending a year flailing around, duct‑taping solutions together while you watch your bank account slowly bleed out from avoidable mistakes. You can pay a bit up front for a real process, or you can pay a lot more in tuition to the school of “let’s see what happens.”

07

Get in touch

Whether you have questions or just want to explore options, we’re here.

By submitting, you agree to our Terms and Privacy Policy.

We are Based in vietnam

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Soft abstract gradient with white light transitioning into purple, blue, and orange hues

07

Get in touch

Whether you have questions or just want to explore options, we’re here.

By submitting, you agree to our Terms and Privacy Policy.

We are Based in vietnam

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t
o
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Soft abstract gradient with white light transitioning into purple, blue, and orange hues

07

Get in touch

Whether you have questions or just want to explore options, we’re here.

By submitting, you agree to our Terms and Privacy Policy.

We are Based in vietnam

B
B
a
a
c
c
k
k
 
 
t
t
o
o
 
 
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o
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Soft abstract gradient with white light transitioning into purple, blue, and orange hues